When families are searching for addiction treatment, they’re making one of the most important healthcare decisions of their lives. Your website needs to demonstrate credibility, expertise, and compliance with medical content standards to earn that trust.
This guide covers the essential content elements every addiction treatment facility website needs to meet Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) standards and YMYL (Your Money or Your Life) requirements.
Establishing Medical Credibility
Medical Expert Profiles
Your clinical team is your greatest credibility asset. Learn how to build a medical expert profile page that showcases credentials, experience, and expertise while meeting Google’s quality standards.
Author Bios for Clinical Content
Every piece of medical content needs proper attribution. Discover how to write author bios for addiction treatment content that establish expertise and build trust with potential clients.
Keeping Medical Information Current
Outdated medical information erodes trust and violates Google’s quality guidelines. Find out how to identify and update outdated medical content to maintain accuracy and compliance.
Legal Compliance and Trust Signals
Privacy and Legal Disclaimers
HIPAA compliance isn’t optional in addiction treatment. Learn how to write disclaimers for addiction treatment websites that protect your facility and inform visitors about their rights.
HIPAA-Compliant Contact Forms
Every form on your site is a potential compliance risk. Understand how to implement HIPAA compliant forms that collect necessary information while protecting patient privacy.
Conversion Optimization
Social Proof and Credibility Indicators
Recovery stories and testimonials can be powerful—when done correctly. Explore how to add social proof to rehab facility websites while maintaining privacy and compliance.
Calls-to-Action That Convert
Getting help-seekers to take the next step requires carefully crafted CTAs. Master how to create and optimize CTAs for addiction treatment facilities that balance urgency with compassion.
Note: This is a living guide that will be expanded with additional resources, case studies, and implementation strategies. Each linked section provides detailed, actionable guidance for addiction treatment marketers and facility administrators.